Startup Project Europe™

We combine global and local information from an ever growing community of Startups and Scale – ups with our proprietary algorithms and AI into a single SaaS application. On top of the information we continue to grow our community of Startups and Scale – ups, supported by Acceleration, Funding, Education and Research services from our partners. We started in the Netherlands and we are expanding into other geographies across Europe.

Our Proposition

Running a startup is a massive juggling act that requires coordinating a myriad of variables (customer development, marketing, sales, product development, recruiting, culture, fundraising, and so on). Most often with very limited resources.  Caught in a continuous race against the clock!

Whether you are a startup entrepreneur, a corporate facilitating startups or an accelerator,

all you want is  your startups to thrive and survive!

What are the key factors of success, failure and recovery? How are these factors interrelated in every stage of development.

How do we reduce the probabilities and costs of failure?

Startup Project Europe™

Why choose us

During the last 45 years, the survival rates of firms have not improved!

So, getting your first Customer still is hard. And moving further towards bigger success is even harder, because you have too little idea what really impacts your performance. The result is that growing your startup into a healthy grown – up is a difficult and inefficient process with often very disappointing results.

Geert Jan is an entrepreneur, academic researcher and lecturer over 20 years. He is responsible for the Research and Development and the originator of the AI and mathematical algorithms. Geert Jan is the author of several books and articles.

So we thought, what if we can measure where you are on your journey from startup to scale up to grown – up, before Market - Product Fit as well as after? What if we can make insightful the impact of past and future decisions, actions, errors or externalities on your journey’s progress? What if we can bring you these insights via straightforward dashboards on your smartphone, tablet or laptop? So you can be more certain about how to move forward, which way to pivot, or to stop altogether…..

Geoff is a seasoned entrepreneur, expert programmer and seasoned manager, of over 15 years. He is responsible for the Technology and the originator of the SaaS application. Geoff is active in several platforms to promote entrepreneurship across the European continent.

Together our team combines over a century of experience in mathematical algorithms, AI and entrepreneurship.



Our ambition is to become the best, biggest and most fun platform for startups, scale-ups and healthy grown-ups by 2020.

Frank is a seasoned entrepreneur, business developer and board room advisor, of over 25 years. He is responsible for Commerce and Operations. Frank is active in several platforms to promote entrepreneurship, across Europe, Asia and Africa.

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Startup Project Europe
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Market - Product Fit
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Navigate to Market - Product Fit and Beyond
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Johan Huizingalaan 763A

2nd Floor

1066 VH Amsterdam

The Netherlands

Geert Jan Beekman

+31 653 221446


Geoffrey Craps

+32 476 760325


Frank Zuure

+31 651 541377

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